Based on the solids of a historical brand

Serpico Y Laino was born in Caracas, Venezuela in the last century and distinguished itself by representing and distributing the most prestigious brands of swiss watchmaking.

Beautiful watches with the Serpico y Laino logo on the dial have long been amongst the most collectible pieces at top auctions.

Since 2019, to the joy of our devoted and new customers, our stunning collections are available at the Key Biscayne store

In addition to fine jewelry and watches Serpico Y Laino handles jewelry design, estate jewelry, and estate watches, we have a team of watchmakers and jewelers on hand.

From platinum welding to resetting stones, they offer a range of repair services for jewelry as well as the experience and skill to repair and restore special timepieces.