About Us


260 Crandon Blvd., Key Biscayne, FL United States, 33149


+1 (305) 967 8310



Serpico Y Laino was born in Caracas, Venezuela in the last century and distinguished itself by representing and distributing the most prestigious brands of swiss watchmaking. Beautiful watches with the Serpico y Laino logo on the dial have long been amongst the most collectible pieces at top auctions. Since 2019, to the joy of our devoted and new customers our stunning collections are available at the Key Biscayne store.

Our goal is to continue positioning in the international market as prestigious jewelers by transmitting confidence based on the solids of a historical brand 

In addition to fine jewelry and watches, Serpico Y Laino handles jewelry design, estate jewelry and estate watches.



Based on the solids of a historical brand.